April 26, 2025
Year
2025
Client
Adidas
Category
Sports
Product Duration
2 Days
Before the shutter clicks, it’s about understanding rhythm: the athletes, the atmosphere, the brand energy.
I observed the flow of the event, mapped emotional tension points, and identified where authenticity lives - not just performance, but presence.
Visual direction was built around honesty in motion.
Light, framing, and timing were used to capture raw intensity without stylizing it away. Every image was designed to feel lived-in - fast, human, and real.